The Heroic Rise Of Best Buy’s Customer-Centricity Model.
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The case examines the growth of Best Buy from a small car stereo retailer to a market leader in consumer electronics retailing business in the US. Best Buy was appreciated for its customer-centric supply chain management practices. It extensively used information technology (IT) for managing its supply chain in its effort to optimize all supply chain processes.
Best Buy’s pre-centricity model was easy for competitors to imitate and encroach on Best Buy’s market share. Best buy borrowed the superstore concept from Circuit City and Circuit City mirrored Best Buy’s staffing model and merchandising decisions. Low prices and a wide selection are hardly inimitable characteristics. While wide selection and expansive product offerings at discount.
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Best Buy Customer Centricity Analysis - Harvard Business School Case 506055 This was, I think, one of my better case responses - prepared for corporate strategy class. Best Buy’s customer centricity campaign was an experiment in adapting their tried-and-true business processes to better meet the needs of their customers. In the case, this change brought with it some success, but came up.
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